329 Dog Images
In partnership with local groomers, I took over 400 images and developed Photoshop actions to automate sizing and cropping. Then the challenge became finding a size for all images that allowed 329 of them to fit in the allotted space. For obvious reasons this ad was challenging from its conception.
329 Dog Images
Through partnerships with local groomers, I took over 400 images and developed Photoshop actions to automate sizing and cropping. Then the challenge became finding a size for all images that allowed 329 of them to fit in the allotted space. For obvious reasons this ad was challenging from its conception.
Challenge
The thinking here was not to create an easy-to-flip past page. I wanted the ad to be:
- Shocking. The first priority was to make sure the ad had some design element was visually disruptive whether viewed in print or online.
- Aesthetically Pleasing. After creating such an extreme concept the immediate second challenge was to accomplish the goal in #1 above in the most visually pleasing way possible.
- Visually Convey Product Value. Because the product’s addressable market geographically included many countries, the goal was to create that messaging without words.
Solution & Impact
Results
Strategy success was measured by:
- IOQ of established distributors
- QR code engagement
- Paid search campaign engagement
- Google analytics bounce rate report
- Organic and paid landing page analytics
The grooming store owner and all employees were surprised because they could recognize many of their steady customers in the tiny images. Although it appeared to be time consuming, Photoshop’s latest AI was leveraged with repeating actions to remove image backgrounds quickly.
Today the product dominates it’s category with strong, year-round worldwide sales.
Challenge
The thinking here was not to create an easy-to-flip past page. I wanted the ad to be:
- Shocking. The first priority was to make sure the ad had some design element was visually disruptive whether viewed in print or online.
- Aesthetically Pleasing. After creating such an extreme concept the immediate second challenge was to accomplish the goal in #1 above in the most visually pleasing way possible.
- Visually Convey Product Value. Because the product’s addressable market geographically included many countries, the goal was to create that messaging without words.
Solution & Impact
Distributor outreach revealed an unfilled niche for a new formulation of shampoo for groomers. We realized competitors likely did not know about it because we conducted the research in the middle of the pandemic. This revolutionary new grooming industry product had a compressed release schedule because we wanted to leverage our belief competitors hadn’t discovered this niche yet.
Results
Strategy success was measured by:
- IOQ of established distributors
- QR code engagement
- Paid search campaign engagement
- Google analytics bounce rate report
- Organic and paid landing page analytics
The grooming store owner and all employees were surprised because they could recognize many of their steady customers in the tiny images. Although it appeared to be time consuming, Photoshop’s latest AI was leveraged with repeating actions to remove image backgrounds quickly.
Today the product dominates it’s category with strong, year-round worldwide sales.
Label Update and Photo Shoot
The Ultimate Unleashed shampoo bottle required many iterations to arrive at the final result. After this art was conceived and designed the product was photographed over several iterations as well to achieve this optimum lighting.
Photoshop Automation
I thought the look would be much more striking if I could achieve sharp, crisp edges on the tiny images even though many photos had complex backgrounds. Using Photoshop and keyboard automation I was able to complete all images quickly.
Customer insights explain behaviors around products and markets. Analyzing and reporting customer insights allows companies to optimize their business model, predict behaviors and buying patterns, develop new features that drive sales and market share, determine product functions that do not work, do not work well, or that could be eliminated to increase profit and identify, predict and optimize buying-influence factors.
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